Experience Design Process @
Nomans Land Creative Inc.

Discovery:

1. Research, investigate and audit existing content with heuristic evaluation, analytics, design system & branding.
2. Conduct interviews with stakeholders to learn about users, business objectives, requirements, pain-points, strategy & KPIs.
3. Work on data-driven personas, user journey maps & service blueprint.
4. Work on IA, wireflows, refining customer-journeys as needed.

 

Co-ideation & Design

1. Conduct co-ideation sessions with key stakeholders for alignment.
2. Create mid-fidelity wireframes (responsive for viewports) from users input, best practices, data, key findings & requirements.
3. Consult dev team and keep them in the loop for any technical constraints and validate with business stakeholders.
4. Create high-fidelity VD prototype; get team feedback and validation.

 

Evaluate and Measure:

1. Test Visual Design prototype with users – measuring findability, usability and task completion rates with user-testing (remote or in-person).
2. Evaluate and revise prototype based on outcomes report.
3. Reiterate the process above as needed (great UX is an on-going process; best to iterate based on data, research & testing).
   
   

♨ Pivot to the design-dev handoff phase.