Experience Design Process @
Nomans Land Creative Inc.

Discovery (augemented by AI tools):

1. Research, investigate and audit existing content with heuristic evaluation, analytics, design system & branding.
2. Conduct interviews with stakeholders to learn about users, business objectives, requirements, pain-points, strategy & KPIs.
3. Work on data-driven personas, user journey & service blueprint.
4. Work on IA, wireflows, refining customer-journeys as needed.

 

Co-ideation Workshops

1. Conduct co-ideation sessions for stakeholders alignment.
2. Workshop to prioritize sections and features along with workflow and customer journey mapping.
   

 

Design & Prototype

1. Create mid-fidelity wireframes (responsive for viewports) from users input, best practices, data, key findings & requirements.
2. Consult dev team for any technical constraints.
3. Create high-fidelity VD prototype; get team feedback and validation.

 

Evaluate & Measure:

1. Test Visual Design prototype with users – measuring usability and task completion rates with user-testing.
2. Evaluate and revise prototype based on outcomes report.
3. Reiterate the process above as needed.
   
   

♨ Pivot to the design-dev handoff phase.