We align your business goals with the power of behavioral and strategic design – solving real problems for real users. Our collaborative, hands-on, value-driven ethos extends across all our projects.
Our mission is to humanize & harmonize product design for your users by delivering data-driven design (for conversion funnels, AI platforms, dashboards, portals, apps and websites) that are technically feasible, profitable for business, and desirable by people – augemented by efficient AI tools.
Led by Noman Siddiqui, as the Experiences Director, NLC brings deep experience design leadership—driving large-scale Experience Design initiatives and elevating design maturity across complex teams.
From strategy to shipped solutions, we stay hands-on:
Strategy → Discovery → Co-creation → Design → Testing → Dev.
Have a challenge worth solving? Reach out to inquire.
Let’s build something your customers actually want to use.
Noman Siddiqui
Experience Design & Strategy Director
Vickie Chountalos
Lead Product Designer
Angelica Morales
UX Researcher, Designer
Design for Platforms
▪ Dynamics 365, Sharepoint, PowerPlatform
▪ XR, VR, Mixed Reality, Spatial Computing
AI & Product Design Tools:
▪ Figma, Miro, Hotjar, Adobe CC
▪ OpenAI, MS Copilot, Midjourney, Cursor AI
Certifications
▪ Service Design, Avanade/Accenture
▪ UX Director / VP Training, NN/g
Awards
▪ CACUSS Innovation Award
▪ Excellence in Community Service, Ontario
Public Speaking
▪ Experience Design Summit
▪ “UX of AI”, Microsoft Canada
